BLVD HOME

My Role About the Client

BLVD Home is a regional home furnishing retailer with multiple locations across Nevada and Utah. They offer a wide range of furniture, appliances, and mattresses. At the time of this project, the company was undergoing a major brand refresh. Their goal: to shed the perception of being a "store for grandparents" and reintroduce themselves as a stylish, modern destination for younger, design-conscious shoppers.

My Role My Role

As the lead designer focused on VIP clients, I was responsible for redesigning the BLVD Home website to align with their updated brand identity. I collaborated closely with two members of their marketing team during a discovery session to understand the new brand guidelines, the message they wanted to convey, and the key objectives for the site.

My Role The Objective

My primary goal was to design a homepage that reflected the new, modern direction of the brand while still feeling accessible and rooted in their values. I sourced high-quality product photography that showcased updated inventory and helped shift the visual language of the site. While adhering to the refreshed brand guidelines, I also infused the design with creative, playful touches—particularly through layout and color.