BSR’s HERproject™ x Pottery Barn Kids

International Women’s Day Campaign

About the Collaboration

For years, the Pottery Barn family of brands has partnered with BSR’s HERproject™—a collaborative initiative that provides critical workplace education to empower women in global supply chains. Williams-Sonoma, Inc. (Pottery Barn’s parent company) has long been recognized for its female leadership and has made equality a priority—not just in corporate and retail, but in factories abroad as well. Through HERproject™, women gain access to financial literacy tools and confidence-building resources.

My Role

Timed to launch in honor of International Women’s Day, I was tasked with designing digital campaign assets to bring this partnership to life. That included the International Women’s Day homepage banner, informational landing pages, promotional emails, and social media content. I also created original vector illustrations of women, which gave me an opportunity to flex my artistic side and add a personal touch to the campaign.

The Objective

I wanted the spotlight to stay where it mattered most—on the women themselves. I made sure their real photos and authentic smiles were front and center throughout the design. I used supporting visuals like stats and quotes to emphasize the program’s reach and impact, keeping the layout clean, playful, and respectful.