Sarah Sherman Samuel x PBK x WE Kids

My Role About the Collaboration

Los Angeles-based interior and product designer Sarah Sherman Samuel partnered with Pottery Barn Kids and West Elm Kids to create a collection of children’s furniture and backpacks. The pieces featured Sarah’s signature contemporary style which consisted of organic shapes, modern lines, and a palette of warm, natural tones.

My Role My Role

I was responsible for designing a suite of digital marketing assets to promote the launch of the collection. This included the campaign landing page, promotional emails, and social media content.

My Role The Objective

The goal was to visually echo the aesthetic of Sarah’s collection through thoughtful design. I used soft curves in layout masking and a neutral, organic-inspired color palette to match the tone of the pieces. Every asset needed to feel modern yet playful, just like the collection itself.

Web Design

A clean, airy landing page for Pottery Barn Kids showcasing key furniture pieces.

Email Design

A promotional email that mirrors the soft, serene tone of the collection while maintaining strong visual hierarchy and mobile responsiveness.

Social Media Design

Instagram post and story assets designed to capture attention while remaining on-brand.