Tule
Technologies

My Role About the Client

Tule Technologies is an agricultural technology company focused on helping growers make smarter irrigation decisions. Their two main products include an in-field sensor and a mobile app that uses machine learning and imagery to measure plant water stress.

My Role My Role

As the sole designer at Tule Technologies, I led the creative direction across a wide range of design assets. This included web design, mobile UI/UX, email marketing, social media content, print collateral, digital advertising, presentations, and more.

My Role The Objective

My goal was to elevate the brand with clean, modern visuals that balanced Tule’s tech-forward innovation with its eco-conscious mission, while also resonating with a traditionally agricultural audience.

Web Design

Designed responsive, user-friendly web pages to highlight product features and communicate the value of Tule Vision—a tool for monitoring crop water stress through imagery and machine learning.

Mobile UI Design

Transformed a desktop interface into a streamlined mobile experience. Focused on intuitive navigation so growers could easily track irrigation status and crop development in the field.

Email Design

Crafted visually clean, brand-consistent emails using best practices in typographic hierarchy and responsive design. Also developed cross-branded campaigns in collaboration with partners.

Digital Ad Design

Created multiple digital ad sets in various dimensions, optimized for performance while staying true to brand guidelines.

Social Media Design

Designed visually engaging LinkedIn posts to spark interest and drive clicks.

Presentation Design

Built visually compelling slides for presentation decks and guides. Focused on clarity, hierarchy, and maintaining viewer engagement through strategic layout and imagery.

Billboard Design

Developed a clean, type-forward billboard mockup. The design prioritized quick legibility and brand recognition for high-traffic viewing.

Print Design

Produced a variety of branded print materials—postcards, brochures, letterheads, business cards, and more. Each piece aligned with Tule’s aesthetic and messaging.